Independent AI Search Strategist
Independent Strategic Advisory for AI Search Visibility
AISearchConsultant.co.nz is an independent consulting practice for New Zealand and Australian businesses — built on one conviction: visibility in AI search is won through judgement and strategy, not templates.
Philosophy
What I Believe About AI Search
AI systems don't return a list of links anymore — they synthesise an answer and decide who to trust enough to cite. That's not a ranking problem. It's a recognition problem, and it calls for a different kind of thinking than traditional SEO ever required.
I believe most businesses don't need more content or more tactics. They need a clearer strategic understanding of how AI systems come to trust and recommend a business in the first place — and a deliberate plan built around that understanding.
Proprietary Methodology
Why I Created The AI Search Intelligence Framework™
A proprietary methodology developed by Harsh Jetti.
I built The AI Search Intelligence Framework™ because I kept seeing the same gap: businesses treating AI search visibility as a checklist of isolated tactics, when it's actually a connected system — meaning, entity recognition, verified trust, and citation readiness all reinforcing one another.
Without a framework connecting those disciplines, businesses end up optimising one piece in isolation, wondering why nothing moves. The Framework exists to give clients — and me — a consistent, strategic way to reason about the whole picture before recommending anything.
Founder's Perspective
The Thinking Behind the Consultancy
I'm Harsh Jetti, founder of AISearchConsultant.co.nz. I believe AI Search represents the biggest structural change to search since the early days of modern SEO — not an incremental update to existing tactics, but a different question altogether. It's no longer just "how do we rank," but how AI systems come to recognise, understand, trust and ultimately recommend a business at all.
That distinction matters more than it first appears. Most organisations approach AI visibility the way they approached traditional SEO: as a set of individual tactics to tick off. Having worked across a range of industries through several major shifts in how search works, I kept noticing the same pattern repeat itself — businesses optimising pieces in isolation while missing the larger system connecting them. Semantic understanding, entity recognition, knowledge confidence and AI visibility aren't separate workstreams; they reinforce or undermine one another. Treat them as a checklist and progress stalls, even when every individual "best practice" has been followed.
That observation is what led me to develop The AI Search Intelligence Framework™ — a way of reasoning about AI search as one connected system rather than a collection of unrelated fixes. Today I work as an independent AI Search Strategist, helping organisations across New Zealand and Australia understand where they genuinely stand and build a considered, long-term path to visibility in AI-powered search.
This consultancy is built around strategic thinking and evidence-based recommendation, not one-off optimisation projects. I'd rather help a client understand the system clearly enough to make good decisions for years than sell a quick fix that stops working the moment the underlying model changes. That's the judgement I bring to every engagement.
My Consulting Philosophy
How I Work
Every engagement starts as a direct working relationship — not a handoff to an account manager or a production team. You work with me directly, in plain executive language, on the priorities that matter to your business.
Recommendations are tailored to your specific starting point, not a templated package — and the collaboration continues as strategic advisory for as long as it remains useful to you.
Who I Work With
Primarily New Zealand and Australian organisations, across a few recurring profiles.
Firms whose credibility and expertise need to be clearly recognised online.
In-house teams wanting an experienced strategic partner, not another vendor.
Agencies wanting a credible AI search strategy to bring into client work.
Businesses scaling across locations, services or markets that need a consistent entity strategy.
Why Clients Choose an Independent Consultant
Frequently Asked Questions
Why work with an independent consultant instead of an agency?
An independent consultant means direct access to the person actually doing the strategic thinking — no account layers, no junior handoffs, and recommendations tailored to your business rather than a packaged process.
Do you work with agencies?
Yes. Agencies bring in independent AI search strategy to strengthen client work, often on a white-label or advisory basis.
Do you implement the work yourself?
Engagements are strategic advisory — strategy, prioritisation and executive guidance. Implementation can be handled by your existing team, an agency partner, or arranged separately depending on the engagement.
How do engagements start?
Most engagements begin with an AI Search Intelligence Audit™ — an evidence-based read on where your business currently stands, which shapes the strategy that follows.
Do you only work with New Zealand businesses?
New Zealand is the primary market, with Australian businesses also supported as a secondary market.
Is this only for large or established businesses?
No — the same strategic thinking applies at any size; scope and priorities are simply tailored to where a business currently stands.
What makes The AI Search Intelligence Framework™ different from generic SEO advice?
It treats AI search visibility as one connected system — semantic clarity, entity recognition, verified trust and citation readiness — rather than a list of disconnected tactics.
How do I get started?
Book an AI Search Intelligence Audit™ — it’s the starting point for every engagement.
Ready to Understand Where Your Business Stands?
Start with an evidence-based read on your current AI search position.